Market research information is crucial for making sound business decisions, and BRAANZ Consulting can provide timely and accurate market data that will help fuel your growth.
High-quality market information can increase your understanding of consumer habits and local markets. It can reveal your competitive advantages in a given market and help you prioritise your marketing efforts according to potential profits. It can answer questions such as:
* Where and how should I market my product?
* Do I need a local distribution network?
* Who are my competitors?
* Do I need retail outlets or is a retail partner a better option?
* What price point would maximise my sales and profits? Is my price point competitive in the Brazilian market? By how much? What about other incentives?
* What features, styles, colours would be most successful?
* Do I need to make any adjustments to my product for the Brazilian market?
* What are my long-term chances of success in my Brazil?
BRAANZ Consulting can help you determine your market entry, develop your marketing strategy, or help you position your company. Given the unique nature of each business, BRAANZ Consulting customize their services to your specific project, and can respond to a large variety of needs, including:
* Sales and market research: market potential, market-share analysis, location studies, sales analysis, test markets, distribution channels, value-vs.-cost studies, studies on the impact of sales incentives (coupon, rebates, etc.)
* Product research: new product modelling, competitive product studies, pricing
* Business research: short- and long-range forecasts, business trends, profit/value analysis
* Advertising research: local conditions, effectiveness studies, competitive advertising.
Local Knowledge: Being based in and exposed to Brazilian markets as well as having substantial experience with developed Western markets markets offers us a unique insight into the potentials and pitfalls of expanding your business into Brazil. Our backgrounds lend us to be able to relate well with people from English speaking countries.
Networking: Our network of professionals are skilled at striking a balance between quality, price, efficiency and results. We work with other professional services to identify the best way in which to operate your business model for Brazil.
Focus: Promoting business self-sufficiency and success at an affordable cost. Hiring workers full time and organising offices are very expensive in Brazil. You do not have to relocate expatriate staff to the market. Essentially our team can be viewed by your customers in the Brazilian market as your company's team.
Peace of Mind: We give confidence to the Brazilian customer that there is always someone that can help them in market, in the Portuguese language. We are available 24/7 for our clients.
Legal Requirements: We can help a company establish themselves and fulfill requirements for a Brazilian based Director or Administrator and address.
30th May, 2019
Brazilian growers have some bad news for coffee connoisseurs. In the country’s largest coffee-growing state, a sample of farms had an uneven bloom last year and suffered from searing temperatures, signalling a reduction in premium beans.
3rd March, 2019
Canadian asset manager Brookfield Asset Management Inc is looking for additional targets in Brazil after a recent wave of acquisitions, including São Paulo state water and waste management company Sabesp, a source familiar with the plans said. Having been founded in 1899 as the São Paulo Tramway, Light and Power Company, Brookfield has a long history in Brazil.
11th February, 2019
Commodities trading firm Louis Dreyfus expects faster switching between sugar and ethanol production in Brazil, with more flexible mills leading to “dramatic” price-driven shifts.
21st November, 2018
Chile and Brazil signed a free trade agreement on Wednesday that scraps red tape and tariffs between the two South American economies, in a move both governments said would give a boost to regional integration.
30th October, 2018
The main economic adviser to Brazilian President-elect Jair Bolsonaro has proposed reducing the nation’s foreign reserves to pay down public debt, the newspaper Valor Econômico reported today.
19th September, 2018
The executive from one of China’s biggest soybean crushers sat on a panel at a Kansas City agricultural exports conference, listening to an expert beside him explain why China would remain dependent on U.S. soybeans to feed its massive hog herds.
10th September, 2018
Brazilian farmers said they are seeking support to develop a soybean futures contract that would ease deals between Brazil, the world’s largest soy exporter, and top importer China at a time of heightened U.S.-China trade tensions.
16th August, 2018
A supply crunch and growing demand will keep copper on track for longer-term gains despite a trade war and emerging market tensions that are roiling prices, according to Australian producer OZ Minerals Ltd.
14th August, 2018
Last year, Brazilian farmer Gustavo Lopes sized up his sugarcane plantation against his soybean fields.
18th June, 2018
Miner Anglo American clinched hundreds of permits this month to explore for copper in a remote part of northern Brazil, Brazilian authorities said, as the growing electric vehicle market and a scarcity of shovel-ready mining projects fuels demand for the metal.