Market Research

Are you looking to expand into Brazil?

Market research information is crucial for making sound business decisions, and BRAANZ Consulting can provide timely and accurate market data that will help fuel your growth.

What is market research?

High-quality market information can increase your understanding of consumer habits and local markets. It can reveal your competitive advantages in a given market and help you prioritise your marketing efforts according to potential profits. It can answer questions such as:

* Where and how should I market my product?

* Do I need a local distribution network?

* Who are my competitors?

* Do I need retail outlets or is a retail partner a better option?

* What price point would maximise my sales and profits? Is my price point competitive in the Brazilian market? By how much? What about other incentives?

* What features, styles, colours would be most successful?

* Do I need to make any adjustments to my product for the Brazilian market?

* What are my long-term chances of success in my Brazil?

How can BRAANZ Consulting help you?

BRAANZ Consulting can help you determine your market entry, develop your marketing strategy, or help you position your company. Given the unique nature of each business, BRAANZ Consulting customize their services to your specific project, and can respond to a large variety of needs, including:

* Sales and market research: market potential, market-share analysis, location studies, sales analysis, test markets, distribution channels, value-vs.-cost studies, studies on the impact of sales incentives (coupon, rebates, etc.)

* Product research: new product modelling, competitive product studies, pricing

* Business research: short- and long-range forecasts, business trends, profit/value analysis

* Advertising research: local conditions, effectiveness studies, competitive advertising.

Why choose BRAANZ Consulting?

Local Knowledge: Being based in and exposed to Brazilian markets as well as having substantial experience with developed Western markets markets offers us a unique insight into the potentials and pitfalls of expanding your business into Brazil. Our backgrounds lend us to be able to relate well with people from English speaking countries.

Networking: Our network of professionals are skilled at striking a balance between quality, price, efficiency and results. We work with other professional services to identify the best way in which to operate your business model for Brazil.

Focus: Promoting business self-sufficiency and success at an affordable cost. Hiring workers full time and organising offices are very expensive in Brazil. You do not have to relocate expatriate staff to the market. Essentially our team can be viewed by your customers in the Brazilian market as your company's team.

Peace of Mind: We give confidence to the Brazilian customer that there is always someone that can help them in market, in the Portuguese language. We are available 24/7 for our clients.

Legal Requirements: We can help a company establish themselves and fulfill requirements for a Brazilian based Director or Administrator and address.

Latest News

Amazon in talks with Casino over Brazil electronics chain

27^th March, 2018

Amazon.com and Casino Guichard Perrachon are negotiating a deal in Brazil either partnering or selling the French retailer’s local appliance and electronics chain, a source familiar with the talks said on Tuesday.
Brazil economic activity up more than expected in December

19th February, 2018

Economic activity in Brazil expanded at a faster-than-expected pace in December, capping the first annual increase in four years following the deepest recession in decades.
Rio Hedge Fund Guru Sees Brazilian Stocks Doubling in 12 Months

7^th February, 2018

Marcio Appel, a 45-year-old money manager whose main fund topped 89 percent of its peers in the past year, is betting on Brazil’s benchmark stock index to double over the next 12 months.
Boeing proposes up to 90 percent stake in new Embraer venture

6^th February, 2018

Boeing has presented a plan to Brazil’s government that would give it an 80 to 90 percent stake in a new venture encompassing Embraer’s commercial jet business, a Brazilian newspaper reported on Tuesday.
Didi Chuxing buys Brazil's 99

3^rd January, 2018

A year after buying a minority stake in Brazilian app 99 - owner of the second most used transportation application in the country, behind Uber -, the Chinese company Didi Chuxing, founded and run by businessman Cheng Wei, closed the acquisition of the Brazilian company at a valuation of R$3.25 billion (US$1 billion).
Facebook unveils centre to teach Brazilian coders, entrepreneurs

28^th August, 2017

Facebook Inc on Monday unveiled its first training centre in Latin America for coders and entrepreneurs, encouraging technology careers for young Brazilians saddled with unemployment after a deep economic crisis.
Brazil to sell Eletrobras control in boldest privatisation yet

23^rd August, 2017

Brazil on Monday floated a proposal to cede control of the country's biggest power utility, Eletrobras, in the boldest privatisation yet by a government struggling to close a record budget deficit, sending Eletrobras' shares soaring in after-market trading.
AT&T-Time Warner Deal Challenged by Brazil Antitrust Agency

22^nd August, 2017

Brazil’s antitrust watchdog Cade said AT&T’s US$85.4 billion deal for Time Warner poses a high risk to competition, a potential complication that threatens to delay the final approval process.
Hawking TVs on Tinder Helps Fuel 2000% Rally in Brazil Stock

14^th August, 2017

Lu’s not like other girls on Tinder. For starters, she’s an avatar. The digital saleswoman popped up on the dating app last June, offering coupons as part of Brazilian retailer Magazine Luiza SA’s strategy to boost e-commerce. She’s been surprisingly effective, lifting the company’s online sales by almost five times the pace of the overall market in the first half of the year and helping make Magazine Luiza the world’s best-performing major retail stock.
Embraer returns to profit as E-Jet E2 deliveries surge

28^th July, 2017

Embraer SA returned to profit in the second quarter as the Brazilian aircraft manufacturer ramped up deliveries of narrow body E-Jets to airlines and brought down operating costs through job cuts and controls on corporate expenses.